Who would be the audience for your media product?

My magazines main target audience are music loving indie kids. A majority of them would be around 16-25. For people who follow indie music, it's all about finding new bands and knowing about them before they become main stream, so trawling through Myspace and listening for upcoming bands is a must. Some well known bands that indie lovers might listen to are The Wombats, The Strokes or MGMT. You'll often find them in shops like Topshop/Topman, smaller unknown shops which mite have clothes nobody else does, or going through charity shops looking for forgotten relics of clothing that they can pick up for 50p. They often wear converse sneakers or old boots, skinny jeans are a must, and occasionally you'll see them wearing tweed.

As my magazine would rely almost entirely on the income made from advertising in the magazine, it is very important that the target audience is thoroughly examined and their shopping habbits are well known. I found through researching my target audience that 30% of them will go shopping once per week and 90% will go once per month. 60% will attend atleast one music festival per year, and 40% play atleast one musical instrument.