How did you attract/address your audience?

As you can see, both magazines use a fairly similar colour scheme, the magazine I produced has a much simpler layout though, this was the effect that I wanted to form as I do think the NME magazine looks overcrowded and I dislike the rip effect going down the middle. Boh magazine use label/stick things (big red one on NME magazine saying about 50 years of motown and a 'FREE' label on mine). The issue date and number is located under the masthead.

When you read my magazine you'll notice that the tone of the magazine is very relaxed and cheerful, it not formal at all. I always wanted it to be a fun and happy read and not really serious. I think the audience my magazine is made for would not appreciate a very formal magazine and would only read the magazine for a laugh and to catch up on some music gossip. Through this jokey tone the magazine should attempt to setup a friendly relationship with the reader and the reader should see reading the magazine as talking to a friend. The magazine often uses enticing language such as "find out what they got up to!.." in an attempt to draw the reader in in a friendly way.