The idea of making it free was based on trying to suit the magazine to the target audience. My target audience would mostly consist of young (16-25) year old people, who probably are in college or university and do not have much money therefore would be more likely to pick up a free magazine rather than paying for one. One magazine's distribution style that is similar would be Vice Magazine (http://www.viceland.com/uk/). Personally I pick up these free magazines whenever possible, they always have fun articles and news about music and art, which I really enjoy, they're also quite think and have a lot of pages (given that probably about 1/3 of the pages are adverts, but you get what you pay for, or in this case don't pay for.) Obviously the main source of income from the magazine would be the adverts inside, the adverts would also be especially chosen to suit the target audience for the magazine, an example of this would be through my target audience research. As for choosing a distributor for my magazine, I have looked into similar magazines and how they choose to distribute their magazine.
A magazine which is similar to my magazine is NME. NME was started in 1952 and is published by IPC media. Like my magazine it is based on indie music. NME is distributed by MarketForce.
I think my magazine would not be suitable for the large outlets at first, and it would more suit smaller shops, where it would be available as a freebie.
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Explain how such a magazine would be commercially viable (advertising) and how you would try to ensure its success. Also, you will need a DISTRIBUTOR. Who would that be, and what outlets would you use?
ReplyDeleteSean