Audience Research: Questionnaire

Media Studies
Audience Research
Age range -
O - 15-25 years, O - 56-65 years,
O - 26-35 years, O - 66 years or more.
O - 36-45 years,
O - 46-55 years

Gender -
O - Male
O - Female

Household income per year. (if possible)
O - Less than £10,000 O - £40,000-£49,000
O - £10,000-£19,000 O - More than £50,000
O - £20,000-£29,000 O - Student.
O - £30,000-£39,000

Magazine Habits Research.
1. How many magazines do you read per week?
O - 1-3 per week,
O - 4-7 per week,
O - 7-10 per week,
O - More than 10 per week,
O - None.

2. Have you bought these magazines or are they shared/borrowed magazines?
(can tick more than one)
O - Bought from a retailer,
O - Bought through subscription,
O - Shared with family/friends,
O - Read while you are out (e.g hairdressers, in a cafe.)

3. If you do buy magazines, how much are you prepared to pay for them?

O - Less than £1
O - £1-£2
O - £3-£4
O - £4-£5
O - More than £5
O - Will only take free magazines.

4. Do you ever consider the advertisements in magazines? For instance if you were looking to buy a new perfume, would you consider the advertisements in a magazine.

O - Yes,
O - No.
O - Depends on what you are looking to buy.