The research was carried out on 43 people aged from 13-26, there were a few more girls than boys.
| Audience Age | ||||
| 11-15 | 16-20 | 21-25 | 26-30 | 31+ |
| 10% | 45% | 35% | 10% | 0% |
| Audience Gender | |
| Male | Female |
| 48% | 52% |
| Magazines read per week. | ||||
| 1-3 | 4-7 | 8-10 | more than 10 | none. |
| 40% | 5% | 2% | 0% | 53% |
| What the audience think is an acceptable Price (in £) | ||||
| 1-2 | 3-4 | 4-5 | more than 5 | will only take free magazines |
| 35% | 20% | 15% | 5% | 25% |
| Advertisement consideration. | ||
| Yes | No | Depends on the product |
| 30% | 40% | 30% |
| Are the magazines bought or shared | |||
| Bought from retailer | Bought from subscription | Shared with family/friends | Read while you are out. |
| 30% | 10% | 35% | 25% |
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