Ever since I did my first college magazine I think I have learned to better understand how to use text and space within a magazine, and how this can have massive effects on how eye catching and easy to comprehend it can be. I have learned that in order design a magazine for someone you must carry out research on the target audience in order to better understand what they want in a magazine. Another thing I have learned about designing magazines that sometimes less is more, sometimes you just have to stop adding stuff and leave it before it becomes overcrowded and messy, I think this is clear when you compare my two magazines. I think that the differences between the two magazines occurred due to the research I did on my target audiences. I studied similar magazines like NME and Vice and looked at the mode of address they use with their audience and how this helps to build a relationship with them. This research influenced how I laid out my magazine to make it easier to read.